Sober October 2020

Why is Sober October so important this year? 

There is no doubt that 2020 has been more than challenging. Today, millions continue to face uncertainty, embrace change, and are having to learn how to cope with today’s ‘new normal,’ which at times hardly seems easy. Amid these times, we are all grieving, whether we recognize it or not. With reports of stress, anxiety, depression, suicide, and overdose deaths on the rise, it is no wonder why it may be the perfect time to find a way to take better care of ourselves. 

Insert: #SoberOctober

What is Sober October? 

Sober October merely is completely cutting out or reducing your alcohol and substance intake for October to increase your overall health and wellness. 

Yes, for 31 days, we are challenging you to give up alcohol, which may not be as easy as you think. Invite your friends, also known as ‘sober sidekicks,’ to join you and help keep you accountable. We do better together! 

In past years, you may have seen the likes of Joe Rogan, Ari Shaffir, Tom Segura, Bert Kreischer, Nikki Glaser, and many others taking on this challenge to increase physical health and lose weight, improve mental health, and even to get better sleep. 

What are the rules? 

There aren’t any rules outside of giving up alcohol, or other substances, during October. We are also supporting a local charity alongside this year’s challenge, RISE TOGETHER, who aims to prevent addiction and promote positive mental health. 

What are the details of the fundraising efforts? 

This year, the fundraiser will honor Gavyn Alvarado, who tragically passed away earlier this year due to an accidental overdose at an early age of seventeen. To honor his legacy, Bryce Alvarado, Gavyn’s uncle, wants to challenge you to help us lift up his nephew’s story and recognize the many others like him. Use hashtag #GavynForever17  


More info on the charity: 

Started in 2013, RISE TOGETHER, a 501c3 non-profit, was co-founded by Anthony Alvarado, Gavyn’s father, with a purpose to ignite a movement of hope that is saving lives. 

RISE TOGETHER has educated over 250,000 youth since its inception. Today, this grassroots organization has a powerful vision to raise 1 million youth voices by educating, engaging, and empowering youth to use their voice for change through online programs, student-led activities, peer wellness coaching, and youth ambassadorship.

How will the funds be used? 

The dollars raised will go towards RISE TOGETHER, who will use these funds to help prevent substance misuse and promote positive mental health by supporting teens like Gavyn by…

  1. Organizers will be starting an annual memorial fund in honor of Gavyn Alvarado, which will support Wilderness Programs & wellness opportunities for young people.  
  2. Traveling commemorative mural – RISE is working with well-known artist Chad Brady to create a memorial mural that will be showcased in communities in honor of Gavyn Alvarado to help raise awareness around addiction and mental health.


  • Donate $250 or more and receive a Gavyn Alvarado commemorative t-shirt. 

More info at 

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